Food Diaper or A Fresh Paper

November 13, 2012

Food diaper sounds weird, isn’t it? I am sure in your lifetime you must have had a diaper experience, at least with your children if not with yourself. It definitely changed the world of kids and moms, ease for the moms and comfort for the kids, a definite win-win.

But nobody thought of a FOOD DIAPER, until Kavita Shukla went to purchase strawberries and ended up struggling to find fresh berries. Sharing her story at Babson Entrepreneurship Forum 2012, she shared that all the packs she experienced had stale and spoiled strawberries with the juice spoiling the other strawberries.  She connected the issue with a solution she experienced with her grandma’s olden days spices in India as how they cured bacteria in the kitchen.

With the problem stuck in her mind and idea for the solution, her sense of experimentation helped her try out the spices to maintain freshness of vegetables and fruits. As she progressed, she developed a paper with the combination of spices embedded and proved that the life of food items can be enhanced by double of triple.  She named it a FRESH PAPER. Paper absorbs the decayed juices from the food and the spices keep the food fresh by reducing the growth of bacteria.

 

With the solution at hand, Kavita took the challenge of addressing a bigger global problem of reducing the spoilage of food supply that is currently 25%. She started sending the paper to local farmers and gradually to global food banks. Entrepreneurial in spirit, she eventually ended up getting one of the largest food chains in USA, Whole Foods to use the paper throughout their supply chain. After Whole Foods, she never looked back and is busy meeting the massive demand and addressing the challenge of operational and production scalability. Her innovation brought her three patents and furthers three under consideration.

FreshPaper™by Fenugreen is a simple piece of paper that keeps fruits & veggies fresh for 2-4 times longer, organically. Often described as a “dryer sheet for produce,” one small (5″ x 5″) FreshPaper sheet can simply be dropped into a fridge drawer, carton, bag, or container filled with produce. FreshPaper is infused with organic spices and has a distinctive maple-like scent that signals that the paper is active.​​​ Biodegradable, compostable, and recyclable, this award-winning innovation has received international recognition for its potential to change how the world keeps its food fresh.​​

Imagine – A simple solution, to an ignored problem by a teenager taking on a global challenge with a mission for creating high impact. The world definitely needs more innovators like Kavita.


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